Example user personas
Thirty example personas by role and industry, made with this tool. Open one, copy it, and make it yours.
User personas (UX)
Carol MitchellCaregiver for her father, part-time bookkeeperCarol coordinates care for her 84-year-old father from 900 miles away: a cardiologist, a primary care doctor, a pharmacy, Medicare and a supplemental insurer, e
Dave KowalskiOwner, two-person remodeling businessDave pulls fifteen to twenty permits a year for kitchens, decks and basement finishes.
Denise WalkerEmergency room nurseDenise runs the floor on three twelve-hour shifts a week and covers charge duties on two of them.
Fatima RahmanVolunteer coordinator, regional food bankFatima schedules sorting shifts, drivers and weekend distributions for a volunteer base that ranges from high school students to retirees.
Hana NguyenPatient services coordinator, outpatient clinicHana sits at the front desk with a headset on and two monitors: the scheduling system on the left, the phone queue on the right.
Jasmine ReedFirst-time home buyer, speech-language pathologistJasmine and her partner have saved for four years and were pre-approved last month.
Luis HerreraDaily bus rider, hospital food servicesLuis has not owned a car in nine years.
Marcus TuilagiNight shift lead, fulfillment warehouseMarcus runs the 10 pm to 6:30 am shift and is judged on units per hour and injuries, in that order.
Maya OkaforMiddle school science teacherMaya plans labs for 140 students across five periods.
Priya RamanFreelance brand and print designerPriya left an agency four years ago and now runs her own practice from a spare bedroom.
Tesfaye AlemuFull-time rideshare and delivery driverTesfaye drives six days a week with two apps open on a phone mounted to the dash.
Walter BrooksRetired machinist, new to online bankingWalter's branch closed last spring, so he does his banking on a tablet his daughter set up.
Buyer personas (B2B)
Angela PriceExecutive director, housing nonprofitAngela has run the organization for nine years and does a little of every job: fundraising, HR, a monthly newsletter, and the case-management system when the on
Gloria JenkinsSenior procurement officer, mid-sized cityGloria has run the city's bids for fourteen years.
Karen WhitfieldDirector of technology, public school districtKaren manages 11,000 devices, a help desk of four and a procurement process that runs through a school board that meets twice a month.
Minh TranDirector of IT, regional insurance brokerMinh owns a stack of 60 SaaS tools, a team of five, and a CFO who asks why the software line keeps growing.
Omar HaddadFounder and owner, digital marketing agencyOmar started the agency eight years ago and still pitches every major account.
Raj PatelPractice manager, independent primary care clinicRaj runs the business side of a clinic that has resisted being bought by the hospital system.
Sandra LopezBenefits and HRIS manager, manufacturing companySandra owns benefits for a workforce that is mostly hourly, works in three shifts and speaks four languages.
Tony RussoDirector of operations, seven-location restaurant groupTony came up through the kitchen and now spends his days driving between locations and his nights reading reports.
Student and learner personas
Ethan ParkHigh school junior, four AP classesEthan is organized, sleep-deprived and precise about what counts.
Jordan BlackfeatherSecond-year electrical apprenticeJordan is paid to learn: forty hours a week on commercial job sites with a journeyman, and classroom instruction on Tuesday and Thursday nights.
Kevin OseiWarehouse supervisor studying data analysis onlineKevin has run a receiving dock for eleven years and knows the business better than the analysts who send him reports.
Leila NasserFourth-year PhD candidate, public healthLeila has her data, a deadline and an advisor who is supportive and unfamiliar with the method she needs.
Sofia CastilloFirst-year biology major, first in her family at collegeSofia commutes 40 minutes to campus, works twelve hours a week at the library desk and takes 15 credits.
Customer personas
Darius JohnsonNew father, software support specialistDarius and his wife had their first child in the spring.
Harold BauerRetired farmer, managing COPDHarold drives to town twice a month, once for the pharmacy and once for the co-op.
Mei LinWeekend road cyclist, product manager by dayMei rides 80 to 120 miles a week from March to October and spends the winter reading reviews.
Rosa AlvarezHome health aide, mother of threeRosa shops on Saturday mornings with a list, a budget and the kids.
Sam WhitakerFilm fan, grocery store team memberSam works mornings at a grocery store and watches movies most evenings, often with his sister.
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