
Luis Herrera
Daily bus rider, hospital food services
“The app says the bus is four minutes away. The bus does not know that.”
- Age
- 52
- Location
- Richmond, Virginia
- Occupation
- Kitchen lead, hospital cafeteria
- Education
- High school; culinary certificate
Summary
Luis has not owned a car in nine years. He takes two buses to a 6 am shift and is the first person in the kitchen, so a missed transfer means forty people eat late. He uses the transit app for arrival times, a paper schedule taped inside a cabinet as a backup, and the driver's word above both.
Goals
- Know, before leaving the house, whether the 5:12 bus is actually coming
- Get a warning when a detour moves his stop
- Reload his fare card without a trip to the downtown office
Frustrations
- Arrival predictions that count down to zero and then jump back to twelve minutes
- Service alerts written in agency language that does not name his route
- An app that uses his data allowance on maps he does not need
Scenarios
- A snow morning: he needs to know in one glance whether routes are running on a reduced schedule
- His transfer bus is late; he wants to know if the next one is close enough to wait for
- His fare card is declined at 5 am with no one to call
Comfort with technology
Based on
Illustrative composite. Drawn from public transit rider surveys and from patterns Mobility Labs has seen in mobility and transit projects. Not a research persona: no riders were interviewed for this specific profile.