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Avatar for Luis Herrera

Luis Herrera

Daily bus rider, hospital food services

“The app says the bus is four minutes away. The bus does not know that.”
Age
52
Location
Richmond, Virginia
Occupation
Kitchen lead, hospital cafeteria
Education
High school; culinary certificate

Summary

Luis has not owned a car in nine years. He takes two buses to a 6 am shift and is the first person in the kitchen, so a missed transfer means forty people eat late. He uses the transit app for arrival times, a paper schedule taped inside a cabinet as a backup, and the driver's word above both.

Goals

  • Know, before leaving the house, whether the 5:12 bus is actually coming
  • Get a warning when a detour moves his stop
  • Reload his fare card without a trip to the downtown office

Frustrations

  • Arrival predictions that count down to zero and then jump back to twelve minutes
  • Service alerts written in agency language that does not name his route
  • An app that uses his data allowance on maps he does not need

Scenarios

  • A snow morning: he needs to know in one glance whether routes are running on a reduced schedule
  • His transfer bus is late; he wants to know if the next one is close enough to wait for
  • His fare card is declined at 5 am with no one to call

Comfort with technology

Based on

Illustrative composite. Drawn from public transit rider surveys and from patterns Mobility Labs has seen in mobility and transit projects. Not a research persona: no riders were interviewed for this specific profile.

Made with Persona Generator