Guides to making personas
Practical guides for making a persona your team will trust. Each one ends with the tool, so you can put it to work.
- How to create a user personaA practical, research-first walkthrough for making a user persona your team will trust, with a free tool and an example to copy.Read the guide →
- User persona vs buyer persona: which one do you need?The difference between user, buyer, customer and student personas, when each one earns its place, and how to tell which your project needs.Read the guide →
- Persona interview questions: a script you can use tomorrowTwelve interview questions that produce the material a persona needs, with notes on why each one works and the ones to avoid.Read the guide →
- Persona vs empathy map: what each one is forHow a persona and an empathy map differ, when to use each, and how to move from a workshop's empathy map to a persona the team can keep.Read the guide →
- How to use personas in design (so they don't end up in a drawer)Six concrete ways to put a persona to work in design reviews, writing, prioritization and testing, and the habits that keep it from going stale.Read the guide →
- Research-based personas: why the "Based on" line matters mostThe difference between a persona built from research and one built from assumptions, how to tell them apart, and how to turn the second into the first.Read the guide →