Name
AGE:
Actual age or range
RESIDENCE:
State, city, or even neighborhood
EDUCATION:
Highest level of education or training
OCCUPATION:
Job or primary way of making money
MARITAL STATUS:
Married, single, with kids, without
A quote from to help define their voice and personality.
A quick summary of behaviors and practices like how he/she spends
 their day.
Comfort with Technology
INTERNET
SOFTWARE
MOBILE APPS
SOCIAL NETWORK
criteria for success:
What's needed in order to make him or her feel successful.
needs
  • These should be required
  • This might be Spanish localized content
  • Support from higher ups
wants
  • Wants are something that is not required but delights
  • This might be the holy grail feature
  • It delights him or her with its simplicity or completeness
values
  • Qualities that he or she values
  • High level planning is an example
fears
  • Fears are the things that keep him or her up at night
  • This might be something like failure
  • But might also have to do with real fear
X

Not a designer? Need a new brand?

A new Brand Blueprint within 72 hours. Typefaces, font-pairings, color palette, swatches, and examples.

Get started today

Share

Secure links to view this persona. No signup required!

this is a non-editable link to view this persona | share this link
use your email to receive a copy of this persona's view and edit links

Download & Print

Note: Blue outlines indicate what is editable and are only visible in editing mode. They are not included in the VIEW link, nor in the downloaded or printed versions.

Options

My Personas (0)

Here’s all the personas we have record of you visiting or editing. If you don’t see your personas here it might be because you visited from a different browser or computer, or you cleared your browsing data.